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General Mills: Secondary Sources: Books & Articles


"General Mills, an Idea in Action," by James Gray.
In Horizons (spring 1953).
MNHS call number: HD9009.G48 G73 1953

"The Crosby Family: Descendants of Maine Settlers Helped to Build Minneapolis' Earliest Industry", by M. Frances Pierce.
In Northwest Life, vol. 17, no. 5 (May 1944).
MNHS call number: FOLIO GV961 .G6 1944

A Tribute to a Great: James Ford Bell.
In Hennepin County History, vol. 20, no. 4 (spring 1961).
MNHS call number: F612.H52 H4 v.20:4

"To the Markets of the World: Advertising in the Mill City, 1880-1930", by Kate Roberts and Barbara Caron.
In Minnesota History, vol. 58, nos. 5 & 6 (spring/summer 2003).
MNHS call number: Digital Copy

"Betty Crocker's Return from World War II: the Rise and Demise of the General Mills Appliance Division," by Bruce N. Wright.
In Hennepin History, vol. 54, no. 3 (summer 1995).
MNHS call number: Reading Room F612.H52 H42 v.54:3 or digital copy

"Betty Crocker: Marketing the Modern Woman," by Susan Marks-Kerst.
In Hennepin History, vol. 58, no. 2 (spring 1999).
MNHS call number: Reading Room F612.H52 H42 v.58:2

"Famous Flakes of America," by Steve Wulf.
In Sports Illustrated, Apr. 5, 1982.
The creation and marketing of Wheaties cereal. Illustrated; includes print ads.
MNHS call number: TS2156 .W85

"Flour Power: The Significance of Flour Milling at the Falls," by David B. Danbom.
In Minnesota History, vol. 58, nos. 5 & 6 (spring/summer 2003).
MNHS call number: Digital copy of the article

"Mills, Machines, and Millers: Minnesota Sources for Flour-Milling Research," by Robert M. Frame III.
In Minnesota History, vol. 46, no. 4 (winter 1978).
MNHS call number:  Digital copy of the article


General Mills: 75 Years of Innovation, Invention, Food & Fun, edited by Tom Forsythe and Anne Brownfield Brown.
Minneapolis, Minn.: General Mills, 2003.
MNHS call number: HD9009.G48 G46 2003

General Mills:  A Collected History.
Minneapolis, Minn.: General Mills, 1981.
MNHS call number: TS2135.N6 G353

Business Without Boundary: The Story of General Mills, by James Gray.
Minneapolis, Minn.: University of Minnesota Press, 1954.
MNHS call number: HD9009.G48 G7 1954

Minutes and Moments: In the Life of General Mills, by Gerald S. Kennedy. 
Minneapolis, Minn.: G.S. Kennedy, 1971. 
MHS call number: HD9009.G46 K46 1971

The Medal of Gold: A Story of Industrial Achievement, by William C. Edgar. 
Minneapolis, Minn.: Bellman Co., 1925.  
MNHS call number: TS2135.M66 E4

Finding Betty Crocker: The Secret Life of America's First Lady of Food, by Susan Marks. 
New York: Simon & Schuster, 2005.
MNHS call number:  TX649.C76 M37 2005, also available for purchase.

More Than Petticoats. Remarkable Minnesota Women, by Bonnye E. Stuart. 
Guilford, Conn.: TwoDot, 2004.
Section on Maude Hart Lovelace, a home economist and business executive at General Mills who was instrumental in the creation of the company’s advertising icon "Betty Crocker".
MNHS call number: CT3262.M6 S78 2004

As Seen on TV: The Visual Culture of Everyday Life in the 1950s, by Karal Ann Marling.
Cambridge, Mass.: Harvard University Press, 1994.
Includes chapter "Betty Crocker's Picture Cook Book: The Aesthetics of Food in the 1950s."
MNHS call number: E169.02 .M3534 1994

Film & Video

100th Anniversary Gold Medal Flour, videocassette (15 minutes)
Produced by General Mills. Minneapolis, Minn.: 1980.
History of General Mills with performer Dave Moore.
MNHS call number:  Videotape 99

Oral History Interview with Charles H. Bell, videocassette (60 minutes)
Produced by Minnesota Historical Society Oral History. St. Paul, Minn.: October 9, 2001.
Interviewed by James P. Shannon at the Minneapolis Club, Minneapolis, Minnesota. Documents Bell’s visit to the Minnesota Historical Society’s Mill City Museum construction site.  As the retired chairman and president of General Mills, Inc., Bell recalls the various positions he held at the company and the people with whom he worked. He discusses the Company’s creation by his father, James Ford Bell, its growth and development, and both structural and management changes over the years.
MNHS call number: OH 59

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